Here it says, “get started”, but it can say, “book a call” or anything along those lines…Ī clear CTA on your homepage is just one tactic to help turn your website into a tool that converts visitors into potential clients. They also include a big bright button on their home page as their CTA (Call-to-Action) as a tactic to convert visitors into potential clients. The value proposition is clear, simple, and obvious for what they’re promising you which is critical to finding clients. ![]() When it comes to your home page, I love having your value proposition hit web visitors right in the face. So the content needs to be quick and easy to digest for a website visitor. Those who want to get clients should know that people don’t read websites, they skim. With a productized service offering, you can smooth out your workload throughout the year to eliminate this from happening. A hectic tax filing season exists because many accounting business don’t have enough money coming in throughout the year, so they have to jam as many tax returns as possible into a short tax season just to bring in additional revenues. ![]() This will ensure that you only admit the right small clients into your accounting firm.Ĥ) If you provide tax preparation services, they’re a great way to avoid a crazy tax season. Anything below this service level should be rejected. ![]() There are four reasons why I recommend taking the time to set up a productized service at the outset:ġ) It’s easier to get prospective clients by marketing your accounting and bookkeeping services as a complete solution versus marketing it as a commodity (ex: bookkeeping and accounting work).Ģ) Your small business will be far more streamlined if you only sell your core offering, as you can benefit from more standardization.ģ) They’re a great way to determine your baseline service level.
0 Comments
Leave a Reply. |